Tag: design


Tips for Hiring Designers for Remote Teams

Creating a great design team and designing great products means hiring great designers. Automattic has been hiring people around the world to work remotely for over 10 years. More recently, we’ve been scaling up and refining how we hire designers. Here are a few things we’ve learned along the way: Take advantage of limitless geographics….


Hangout Life

One huge advantage of remote environments: Face time is a scarce resource. This is a good thing. It makes you treat it as a valuable resource — something you have to be careful not to waste. But remote meetings still have their own set of challenges. Here are a few things I’ve learned about running…


Designing Your Remote “Office”

“So, where do your designers sit?” I was at a lunch table during a design leadership conference late last year, chatting with other leaders in the industry. This question left me…confused. I finally realized what we were talking about and laughed. I’ve spent the vast majority of my career working remotely. Figuring out where designers…


The Messy Middle

“No battle plan survives first contact with the enemy.” ~Helmuth Graf von Moltke Ever been in this scenario?: A new project starts. Everyone’s excited to jump in and get started. Everything is possible. Only good outcomes await and everything in this moment seems right with the world. You can feel the energy driving the team…


Running Remote Design Sprints

I lead a team of designers who work on WordPress.com and other products. Last year, my team ran our first design sprint together in-person at a team meetup. It was a great way to kick off a new project and we became instant fans of the format. But Automattic is a remote company. Most of…


Travel, Design, & Beginner’s Mind

“In the beginner’s mind there are many possibilities, but in the expert’s there are few.” ~Shunryu Suzuki, Zen Mind, Beginner’s Mind I’m fortunate to get to travel internationally several times a year, both for work and personal trips. A few weeks ago, I hopped on a flight to Cuba. The country had been on my list for…


Kill Your Darlings

As designers, we spend most of our time solving problems for our users by building products. How can we save a user time on a task? How can we make an experience more delightful? What do we need to build to help a user accomplish their goal? However, sometimes we can create more value by…


Competing Against Luck

“Do you understand the real reason why your customers choose your products or services? Or why they choose something else instead? How do your products or services help your customers to make progress in their lives? In which circumstances are they trying to make that progress? What are the functional, emotional, and social dimensions of…


Remembering

What people remember is different from what they actually did. Both forms of insight are valid, one to understand the immediate experience, the other to understand the longer-term impact through what they retained in memory. ~ Service Design for Business