Tag: quotes


Competing Against Luck

“Do you understand the real reason why your customers choose your products or services? Or why they choose something else instead? How do your products or services help your customers to make progress in their lives? In which circumstances are they trying to make that progress? What are the functional, emotional, and social dimensions of…


Remembering

What people remember is different from what they actually did. Both forms of insight are valid, one to understand the immediate experience, the other to understand the longer-term impact through what they retained in memory. ~ Service Design for Business


Picking Fights

To build strength and flexibility, we should open our minds to people and ideas we don’t like, and pick fights with those we do. ~Peter Morville, Intertwingled


The Goal

Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal. Making something great is the goal. ~ Ed Catmull, Creativity, Inc.


Ones and Zeros

In any new situation, whether it involves an elevator or a rocket ship, you will almost certainly be viewed in one of three ways. As a minus one: actively harmful, someone who creates problems. Or as a zero: your impact is neutral and doesn’t tip the balance one way or the other. Or you’ll be…